Kill Mediocre Content:Grab Your Leads by the Eyeballs
Resuscitate your dying funnels, spark new life in your direct response marketing, and reanimate your content strategy. Outperform competitors in the agentic era.
The Disobedience Manifesto
The era of great copywriting has waned, leaving the world drowning in a bog of mediocre content. AI-generated slop, SEO-stuffed articles, and sanitized corporate speak are the new vanilla-flavored pollution.
Your brand doesn't need more content. It needs more friction.
I call my approach Intellectual Brutalism. It’s a strategy that privileges clear, undeniable expertise over smooth, meaningless, catch-all noise. It’s about building text that demands attention rather than begging to be scrolled past.
The future of selling combines direct response, inbound marketing, and brand content. You can't afford to treat them as separate entities any longer, and AI will only help you so much. Chatbots don't understand the psychological triggers of human response, which remain vital even in a B2A world.
If your goal is to be accepted by everyone, you will be remembered by no one. I build strategies for brands that are ready to draw a line in the sand to matter deeply to the people who matter most.
You must grab your readers by the eyeballs, force them to remember you, and compel them to open their wallets. Soon, you will have to make AI agents open wallets on their behalf. If you're ready for that, you're in the right place.
If you still believe a few lazy prompts will resurrect your marketing from the grave you dug for it, move on to the next agency.
Clients & Chaos: What They Say About Me
I didn't have to make these up. They are real people sharing real experiences with me, just check out their LinkedIn to prove they exist
Leto Garcia
CMO at 10FOUR
If you can't afford John Carlton for your direct response marketing, Alex Zanutto from Content Disobedience is the guy you call.
Elena Vance
Founder, Neural Arch
The most uncomfortable content strategy meeting I've ever had, and the most profitable. Content Disobedience is the antidote to corporate beige.
Silas Kade
Head of Product, Void Logic
Alex Zanutto from Content Disobedience is a sheep with 5 legs, as we say in the Netherlands. He understands direct response, marketing, copywriting, SEO/AEO/GEO; but most importantly he understands what your brand is missing.
Juno Mercer
Creative Lead, Neo-Global
They forced us to stop whispering. Now our competitors are the ones who are quiet.